#WakeUpAfrica “Our identity as Ethiopians and our identity as Africans will not let this come to pass. The humiliation our ancestors have faced throughout the continent for centuries will not be resuscitated in these lands upon which the green, gold and red colors of independence have inspired many to successfully struggle for their freedom!”Abiy Ahmed Ali ‘Swahili Nation’

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Published by Santa Ethio

My expertise encompasses different aspects of strategic communications and broadcast media reporting. Over the years, I have earned an enviable reputation of successfully projecting every product assigned to me. Thanks to my keen observation and analysis skills, I possess an ability to conceptualize promotional content in a manner that hits all the right chords with the consumer. Growing audience and contributing to the company’s bottom line is what drives me to devise result-oriented communication plans and it is with some pride that I say I have had a successful and rewarding public relation career so far. In addition to handling all aspects of planned publicity campaigns in my current role of Public Relation Officer at the Ethiopian Embassy, I am responsible for: Planning publicity strategies and campaigns Producing presentations and overseeing production of press releases Speaking publicly at press conferences and interviews Organizing promotional events Analysing media coverage Overseeing production of in-house journals, publicity brochures, news articles, promotional videos Besides my experience and expertise in this field, I bring the following skills to the Public Relation position at your firm: Excellent communication skills, both in writing and orally Strong IT skills Excellent interpersonal skills Awareness of different media agendas Creativity Initiative Strong presentation skills I requeWriting Press Releases Developing Media Contacts Planning Appearances and Events Maintaining Positive Client Relationships.